Category: social media

5 Facebook Marketing Trends and Recommendations

Would you like to know the most important Facebook marketing trends for 2016? I my new book 101 FACEBOOK MARKETING TIPS AND STRATEGIES For Small Businesses you can find 101 marketing strategies related to Facebook, Instagram and WhatsApp. The following 5 Facebook Marketing trends and recommendations are from the first chapter of the book and you […]

Everything a student needs to know about LinkedIn

The importance of being on LinkedIn Would you like to improve your presence on LinkedIn? LinkedIn is the professional social network par excellence and since its beginning in 2003 has been increasing its active members to more than 300 million members in 200 countries and even surpassing Twitter. In addition, this social platform currently has a […]

Why Should You Study Social Media? Four Marketing Students Share Their Experiences

Why should marketing students study social media or digital marketing? In this article, you can read the experiences from four students that participated in my online courses at the Haaga-Helia University in Helsinki. These courses cover all the latest strategies and tactics of Social Media and Digital Marketing, including how companies can implement effective marketing […]

social media for teachers

Social Media For Teachers

I have the great honor to give a social media presentation for the professors of Haaga-Helia University and here you can find the PowerPoint presentation How Teachers and Professors Can Use Social Media from Lasse Rouhiainen Let me know what you would add or change in the presentation? Image: Dustin Lee for unsplash [convertkit form=4885555]

WhatsApp Marketing – Big Opportunity for Businesses

“Is Whatsapp and instant messaging in smartphones a threat to social networks?” “Many people do not communicate anymore via Facebook, but through Whatsapp” These are titles of news I read recently in the press and it is true that usage of Whatsapp and instant messaging is growing very rapidly. According to Internet trend analyst, Mary […]