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August 23 2015 0Comment

Why Should You Study Social Media? Four Marketing Students Share Their Experiences

Why should marketing students study social media or digital marketing? In this article, you can read the experiences from four students that participated in my online courses at the Haaga-Helia University in Helsinki. These courses cover all the latest strategies and tactics of Social Media and Digital Marketing, including how companies can implement effective marketing […]

October 15 2014 0Comment
how to create company videos

How To Create Company Videos With VideoLean (Interview)

Videolean is one of the most interesting new video marketing tools, and I have had the pleasure to follow them from the very beginning. In this interview, David Guerra from VideoLean shares a few interesting insights on video marketing and how to use VideoLean. Q:What are some of the biggest benefits VideoLean offers to companies […]

September 29 2014 0Comment
social media for teachers

Social Media For Teachers

I have the great honor to give a social media presentation for the professors of Haaga-Helia University and here you can find the PowerPoint presentation How Teachers and Professors Can Use Social Media from Lasse Rouhiainen Let me know what you would add or change in the presentation? Image: Dustin Lee for unsplash [convertkit form=4885555]

August 13 2014 0Comment

WhatsApp Marketing – Big Opportunity for Businesses

“Is Whatsapp and instant messaging in smartphones a threat to social networks?” “Many people do not communicate anymore via Facebook, but through Whatsapp” These are titles of news I read recently in the press and it is true that usage of Whatsapp and instant messaging is growing very rapidly. According to Internet trend analyst, Mary […]

September 25 2013 0Comment
7 marketing apps for ipad

7 best marketing apps for Ipad

In this article I want to show you some of the most useful and powerful marketing apps that you can download through your iPad device and improve the efficiency of your work or simply make your life more comfortable knowing how to effectively employ the use of your time. If you have an iPad, pay […]

September 18 2013 0Comment
youtube app on iphone

How to use YouTube App On iPhone

YouTube just updated their iPhone app and now it allows you to better search and navigate YouTube homepage and quickly find your favourite videos. Here is a quick 6 minute video tutorial on how you can use the YouTube iPhone App. If you have any questions remember to post them on the comments section. [convertkit […]

September 02 2013 5Comments

14 types of Viral Videos on YouTube

Have you ever wondered why certain videos eventually become viral on YouTube? After the publication of my latest book “101 Video Marketing Tips and Strategies for Small Businesses “, many people have been interested in viral videos and so I decided  to write this article. There are several elements that lead to some videos having […]

August 24 2013 0Comment

5 common video marketing mistakes

Most small and medium sizes companies are unaware of the huge power of using video as a tool to improve credibility and confidence towards your customer and to teach and educate them about the benefits of your products. One of the easiest ways to improve your video marketing efforts is to learn the most common […]

August 22 2013 0Comment

Arianna Huffington on Fearless Leadership – Inbound13

Hubspot, one of the most successful SAAS companies today, has just published some awesome videos from their Inbound13 conference. One of my favourites is this great presentation by Arianna Huffington titled “From Politics to the boardroom: Fearless Leadership” (video below) Here are some points Adriana mentioned which I like a low: “Remember to rest and […]