February 06 2016 1Comment

5 Facebook Marketing Trends and Recommendations

Would you like to know the most important Facebook marketing trends for 2016? I my new book 101 FACEBOOK MARKETING TIPS AND STRATEGIES For Small Businesses you can find 101 marketing strategies related to Facebook, Instagram and WhatsApp. The following 5 Facebook Marketing trends and recommendations are from the first chapter of the book and you […]

October 09 2015 1Comment

My Insights On Video Marketing and Social Media

Some time ago I was interviewed by MediaShower blog regarding my take on video marketing and social media marketing in today´s business. You can read some of the questions and answers in this post, but I also recommend to check the full interview here. What’s your professional background? All my life I have been interested in […]

September 24 2015 1Comment

Everything a student needs to know about LinkedIn

The importance of being on LinkedIn Would you like to improve your presence on LinkedIn? LinkedIn is the professional social network par excellence and since its beginning in 2003 has been increasing its active members to more than 300 million members in 200 countries and even surpassing Twitter. In addition, this social platform currently has a […]

September 10 2015 0Comment

Canva and visual marketing: Interview with Zach Kitschke from Canva

1.- How would you describe Canva for those who are not familiar with it? Canva makes it easy to create beautiful designs. It’s Web-based, free-to-use, and intuitive so anyone can use it. Canva enables you to create almost anything for Web or print, including social media posts, presentations, business cards and posters.   2. You […]

August 23 2015 0Comment

Why Should You Study Social Media? Four Marketing Students Share Their Experiences

Why should marketing students study social media or digital marketing? In this article, you can read the experiences from four students that participated in my online courses at the Haaga-Helia University in Helsinki. These courses cover all the latest strategies and tactics of Social Media and Digital Marketing, including how companies can implement effective marketing […]

October 15 2014 0Comment
how to create company videos

How To Create Company Videos With VideoLean (Interview)

Videolean is one of the most interesting new video marketing tools, and I have had the pleasure to follow them from the very beginning. In this interview, David Guerra from VideoLean shares a few interesting insights on video marketing and how to use VideoLean. Q:What are some of the biggest benefits VideoLean offers to companies […]

September 29 2014 0Comment
social media for teachers

Social Media For Teachers

I have the great honor to give a social media presentation for the professors of Haaga-Helia University and here you can find the PowerPoint presentation How Teachers and Professors Can Use Social Media from Lasse Rouhiainen Let me know what you would add or change in the presentation? Image: Dustin Lee for unsplash [convertkit form=4885555]

August 13 2014 0Comment

WhatsApp Marketing – Big Opportunity for Businesses

“Is Whatsapp and instant messaging in smartphones a threat to social networks?” “Many people do not communicate anymore via Facebook, but through Whatsapp” These are titles of news I read recently in the press and it is true that usage of Whatsapp and instant messaging is growing very rapidly. According to Internet trend analyst, Mary […]

September 25 2013 0Comment
7 marketing apps for ipad

7 best marketing apps for Ipad

In this article I want to show you some of the most useful and powerful marketing apps that you can download through your iPad device and improve the efficiency of your work or simply make your life more comfortable knowing how to effectively employ the use of your time. If you have an iPad, pay […]

September 18 2013 0Comment
youtube app on iphone

How to use YouTube App On iPhone

YouTube just updated their iPhone app and now it allows you to better search and navigate YouTube homepage and quickly find your favourite videos. Here is a quick 6 minute video tutorial on how you can use the YouTube iPhone App. If you have any questions remember to post them on the comments section. [convertkit […]