Facebook Live Video Training for European Union Agencies
How could governmental organizations leverage Facebook Live Videos? Last week, the webmasters of the European Union Agencies had their annual meeting in Alicante, Spain. I had the privilege of attending the gathering to provide training about Facebook Live Video and the best ways to use it. This was a particularly inspiring, yet challenging task, as these agencies […]
8 Benefits of Facebook Live Videos
Have you tried the new live videos on Facebook yet? Without a doubt, this new tool for sharing live video on social media has very interesting implications, especially for the field of marketing. A video that shows what is happening at a specific location in real time has a much more powerful impact on an […]
12 E-Learning and Online Learning Best Practices
Would you like to conduct effective and engaging online courses? Whether you’ve ever led virtual classes in the past or are just getting started in the world of online learning, this article will give you a lot of practical information that can help you to improve your teaching techniques. E-Learning and Online Learning is a […]
5 Strategies For Facebook Customer Analysis
Modern Facebook marketing always begins by analyzing your ideal client, and determining which online tools would be most effective for better identifying the ideal customer, as well as the competition. In the last article, I shared 5 Facebook Marketing Trends and Recommendations. This article provides five strategies for customer analysis. Strategies related to customer analysis 1. Create […]
5 Facebook Marketing Trends and Recommendations
Would you like to know the most important Facebook marketing trends for 2016? I my new book 101 FACEBOOK MARKETING TIPS AND STRATEGIES For Small Businesses you can find 101 marketing strategies related to Facebook, Instagram and WhatsApp. The following 5 Facebook Marketing trends and recommendations are from the first chapter of the book and you […]
My Insights On Video Marketing and Social Media
Some time ago I was interviewed by MediaShower blog regarding my take on video marketing and social media marketing in today´s business. You can read some of the questions and answers in this post, but I also recommend to check the full interview here. What’s your professional background? All my life I have been interested in […]
Everything a student needs to know about LinkedIn
The importance of being on LinkedIn Would you like to improve your presence on LinkedIn? LinkedIn is the professional social network par excellence and since its beginning in 2003 has been increasing its active members to more than 300 million members in 200 countries and even surpassing Twitter. In addition, this social platform currently has a […]
Canva and visual marketing: Interview with Zach Kitschke from Canva
1.- How would you describe Canva for those who are not familiar with it? Canva makes it easy to create beautiful designs. It’s Web-based, free-to-use, and intuitive so anyone can use it. Canva enables you to create almost anything for Web or print, including social media posts, presentations, business cards and posters. 2. You […]
Why Should You Study Social Media? Four Marketing Students Share Their Experiences
Why should marketing students study social media or digital marketing? In this article, you can read the experiences from four students that participated in my online courses at the Haaga-Helia University in Helsinki. These courses cover all the latest strategies and tactics of Social Media and Digital Marketing, including how companies can implement effective marketing […]
How To Create Company Videos With VideoLean (Interview)
Videolean is one of the most interesting new video marketing tools, and I have had the pleasure to follow them from the very beginning. In this interview, David Guerra from VideoLean shares a few interesting insights on video marketing and how to use VideoLean. Q:What are some of the biggest benefits VideoLean offers to companies […]