101 Facebook Marketing Tips & Strategies for Small Businesses

Would you like to discover the biggest marketing trends in 2016 for growing your business with Facebook, Instagram, and WhatsApp?

Imagine being able to leverage the latest Facebook and Instagram advertising strategies to increase the bottom line for your business.

Have you seen these impressive numbers?

  • Facebook: 1.59 billion monthly active users.
  • WhatsApp: 1 billion monthly active users.
  • Facebook Messenger: 800 million monthly active users.
  • Instagram: 400 million monthly active users.

All of these services are owned by Facebook, and together they form a Facebook marketing ecosystem which allows you to access up to 3.79 billion users combined.

As a trainer and speaker, I have given Facebook marketing workshops in different corners of the world, from Madrid to Miami and from Dubai to Helsinki, and have met many business owners who are excited to use Facebook, Instagram and WhatsApp, but are unaware of the correct strategies and techniques to follow.

That is why I wrote this guidebook offering such a large number of tools, techniques and strategies every business owner can quickly apply and benefit from.

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101 Video Marketing Tips and Strategies for Small Businesses

Discover how to plan, record and promote videos to attract more clients and customers to your company.

Learn to implement the latest YouTube and iPhone video marketing strategies in this insightful book.

Most small and medium size companies are unaware of the huge power of utilizing video as a tool to improve their credibility and confidence with their customers, and to teach and educate them about the benefits of your products.

There is a lot of information online regarding video marketing, however most small business owners, marketers and business professionals find video marketing somewhat confusing as there are too many option on how to start.

This book provides you with a clear list of the most important topics related to video marketing and explains it in 101 very easy to understand quick tips and clear strategies you can action immediately

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Smart Social Media: Your Guide To Becoming A Highly Paid Social Media Manager

Smart Social Media is the definitive hands-on guide on how to claim your share of the current social media marketing boom and how to build a lucrative business part-time by providing social media marketing services to businesses and entrepreneurs both locally and worldwide. This guide collects valuable lessons from current Social Media Managers and highlights key marketing strategies related to Facebookvideo marketing, and YouTube.

In Smart Social Media, you will discover:

  • Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer
  • How you can start TODAY, even if you have no prior experience
  • Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees
  • How to grow your own business through outsourcing and delegation
  • And much, much more…

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Here are some useful tools I recommend companies and business people to use. I personally use most of these on the daily basis and hope you find them interesting.

Social media management

HootSuite – One of the leading tools for monitoring and managing all of your social networking accounts in a single forum. HootSuite allows you to pre-schedule messages thereby improving productivity. Currently, integration is offered with: Facebook, LinkedIn, Twitter, Google+ Pages, FourSquare, MySpace, and WordPress. HootSuite also allows you to track certain keywords, like “restaurant New York,” so that you can immediately see where people are discussing keywords related to your client’s company.

URL: www.hootsuite.com

Sprout Social – Offers similar features to HootSuite, including scheduling updates and monitoring conversations. However, Sprout Social applies a more visually attractive dashboard, providing you with an overall view of what is happening on your social media accounts. You can also obtain comprehensive reports and analytics – very useful information you can relay to your clients. Additionally, you can assign tasks to your team members or use the iPhone application on the go.

URL: www.sproutsocial.com

 

Client and contact management

drive.google.com – Google’s free set of tools which allows users to share documents and conduct collaborative work with others. This is ideal for sharing Excel spreadsheets with your clients.

Highrisehq.com – Very popular customer relationship management tool allowing users to keep a list of prospective client and manage contacts.

 

Photo editing

picmonkey.com – free online image editor tool, useful for cropping and resizing images.

canva.com – awesome free online image editor tool with more features than picmonkey. Read this interview about Canva and all of their new features. 

http://pixlr.com/editor – another very useful image e editor with some similar functions to Photoshop.

 

Communications with clients

Skype.com – most commonly used instant messaging and video conferencing system. Skype video calls are recommended when you need to conduct virtual client meetings as seeing each other can help to increase trust and confidence.

Jingproject.com – free and effective program that allows you to share screenshots or short videos of up to 5 minutes easily with your team members or clients.

WhatsApp.com – Free instant mobile messaging app with free phone calls, video and voice messages.

Gotomeeting.com – the leading webinar software, offering high quality webinar facilities and the ability to record HD video conferences.

 

Sending and sharing files

Dropbox.com – the leading online sharing program that works great for sharing important documents with your customers or sending large files.

Wetransfer.com – another application for sharing important files and archives with team members and clients.

 

Market research

Social Bakers – Offers free statistics for social networks such as Facebook, YouTube, Twitter, LinkedIn, and Google Plus. For example, you can see a comparison of major US brands on Facebook or how many users reside in the United States. For a small charge, a Social Bakers Pro account allows you to monitor your Facebook pages, as well as offering illustrations for various statistics such as the engagement rate (the number of interactions to a post – comments and likes – divided by the number of fans).

URL: www.socialbakers.com

Google Keyword Tool – Great free tool which allows you to find and track competing websites using main keywords that your client’s customers are searching. These keywords are very useful to incorporate in YouTube videos and blog articles to optimize their ranking.

URL: adwords.google.com/select/KeywordToolExternal

Google Alerts – Commonly used tool that sends you email updates of new content uploaded onto the Internet based upon certain keywords tracked. It’s recommended that you follow multiple keywords including the name of your client, their competitor’s name, etc.

URL: www.google.com/alerts